Transforming Digital Publishing Through Personalised User Experiences
Project overview
At Carbon, I worked closely with the Head of Product to help design a cutting-edge advertising platform that revolutionised how publishers and advertisers connect.
The platform’s success was built on a foundation of user-centered design, where every feature was crafted to address specific pain points in the digital advertising ecosystem.
Design process
The process involved working closely with the CSM’s to gain a better understanding of the frustrations our users were facing. This ranged from sitting in on calls to reading transcripts to truly understand what patterns were emerging. From there I was able to wireframe some potential solutions and get a sense check from the CSM’s if the direction was aligned to what they were hearing.
I worked closely with the engineering team to ensure that the proposed solutions were viable from a development perspective. By working hand in hand, we could address any technical constraints or challenges and find the most suitable design and development approach.
I developed high-fidelity mockups, which were detailed visual representations of the final product. These mockups showcased the visual design elements, typography, color schemes, and overall aesthetics of the user interface. They provided a realistic representation of the end product, facilitating better communication among stakeholders and enabling informed design decisions.
Overall, my role as a product designer at Carbon involved collaborating with the head of product and the engineering team to create wireframes, prototypes, and high-fidelity mockups. By leveraging these design artifacts and working closely with the team, we delivered effective design solutions that met the needs of our users and aligned with the product’s vision.
