An intelligent conversion rate optimisation solution to influence the on-site customer journey and convert visitors into customers.

At Salesfire, my primary role was to be a part of the product team and focus on creating engaging UI solutions for the customer-facing dashboard. This involved designing new product views, settings views, and various other UI components to enhance the user experience.

As a product designer, I worked closely with the development team to ensure that the UI solutions I designed were feasible to implement and aligned with the technical requirements of the platform. Collaboration with the team helped me understand the capabilities and constraints of the technology stack, ensuring that my designs could be effectively translated into functional and visually appealing user interfaces.

In addition to working on the customer-facing dashboard, I also had the opportunity to contribute to other aspects of the company’s digital presence. This included designing and building the marketing website, where I could showcase the product’s features and benefits to potential customers. By applying my design skills and front-end development knowledge, I was able to create an engaging and informative website that effectively communicated the value proposition of Salesfire.

To bring my design concepts to life, I utilised a variety of tools and technologies. For designing UI solutions, I primarily used Figma. Figma allowed me to create interactive prototypes and collaborate with stakeholders and the development team effectively. It enabled me to iterate on the design and gather feedback to refine the user interface.

When it came to implementing the front-end of the customer-facing dashboard and the marketing website, I utilised HTML, CSS, SASS (Syntactically Awesome Style Sheets), PHP, and JavaScript. These technologies provided the necessary foundation to develop responsive and visually appealing user interfaces. By leveraging my front-end development skills, I could ensure that the design translated seamlessly into functional code.

Throughout my role at Salesfire, I continuously honed my design and development skills, staying up-to-date with industry best practices and trends. This allowed me to create UI solutions that were not only visually appealing but also user-friendly and intuitive, enhancing the overall user experience.